Ashburn International, a company of the Penki Kontinentai Group, that implements payment card and loyalty system solutions, has received the assistance from EU structural funds for the export of its universal software solution PayLo.

PayLo – a software system designated for the enterprises operating in the retail trade and service sector – provides opportunities to develop and implement a customers’ loyalty program according to the individual requirements of the company in the shortest time.

After implementation of this project, which is co-financed by EU, this solution is expected to be successfully exported to Europe and Central Asia countries (Kazakhstan, Georgia etc.).

“We have already received considerable attention from the entrepreneurs of these countries. There, unlike Lithuania, a market of retail trade and services isn’t well developed yet. We are confident that the solution created by us and our knowledge of these local markets will be able to assist us in obtaining good results and contribute to the export of services,” said Darius Simanavičius, Director for Commerce of Ashburn International.

It is estimated that in 2010-2013 the export value of the PayLo will reach 6.5 million litas or nearly a quarter of the total Lithuanian export of similar solutions. An implementation of the project will also contribute to the development of the other ITT companies in our country.

The official name of the project is “Expansion of the Ashburn International PayLo Loyalty Solutions Export” (PayLoExport). It is partially financed from EU structural funds according to the implementation measure “New Opportunities” under the Priority 2 of the Operational Programme for Economic Growth for 2007-2013: “Increasing Business Productivity and Improving Environment for Business” (No VP2-2.1-Ministry of Economy-04-K-01-146).

The total amount of the financial assistance provided for the project by EU is equal to 271.1 thousand litas. The total value of this project is estimated at 387.3 thousand litas. The project will be implemented in one year, until November 2010.